Zeila Coffee Shop

Project Overview

Zeila Coffee Shop was a brand identity application project focused on transforming an existing logo into a complete and consistent visual system. While the logo had already been designed in an earlier phase, I was responsible for creating the brand guidelines and developing the visual language that supports the identity across all brand touchpoints.

I designed the complete brand guideline document, defining logo usage, color palettes, typography, spacing, and application standards. I also created a wide range of branded assets and mockups, including stationery, business cards, letterheads, envelopes, coffee cups, packaging concepts, email signatures, and promotional materials, ensuring the identity remained consistent across both print and digital media.

The final deliverable provides a comprehensive design system that enables the Zeila Coffee Shop brand to be applied consistently while maintaining a premium and recognizable visual identity.